How To Get Your Freelance Clients Without Bidding for Jobs

Today I am glad to announce that a revised edition of my Profitable Blogging Training is almost complete! A few more days and I will be sharing my journey into building a niche website from scratch to full profits in just six months!

This month’s Kindle royalties also just hit my account, and they are more than I could ever have imagined! Getting close to $700 in royalties is surely a blessing!

And in the context of this celebratory atmosphere, I would like to show you how to go past the basics in your freelancing career.

So far, we have only looked at getting jobs from freelancing websites. Most of the time, such jobs are never sustainable. You work for a client on a project, and that is it. You may never hear from that client again. Your connection is severed.

But what if you could get clients who directly inbox you their orders in your Gmail or Yahoo account?

What if you never had to stay at the mercies of the freelancing platforms again?

As a freelancer, you must be able to approach clients directly. This strategy is called cold-calling.

What I am going to teach you today might sound crazy and undoable. It involves you going past your comfort zone. It involves you starting conversations with total strangers on email. Emails that you never even know whether they are ever monitored!

If you thought that bidding for freelance writing jobs is a hustle, wait until you try cold-calling. The best part is that it is absolutely worth every hustle you put into it. Most of my return clients are clients that I got from cold-calling, and they make up to 45% of my monthly income from freelancing.

So how do you find the right clients to pitch your services?

  • Google is Your Friend
Google is your greatest ally when it comes to finding clients to cold-call. Simply do a search of the terms related to your specific writing niche. At the top of the search engine results, they are several links marked as ADs. Those are advertisers who are spending money to advertise their websites, and there are chances that they also need to hire freelancers to assist them with their search engine marketing (SEM) efforts.
Visit their websites, go to the contacts page, and either use the contact form to let them know that you are a freelance writer and you could be great for their business or find their email address and send them an email.
  • Using online job boards
A lot of Kenyan freelancers think that online job boards are a reserve for the western freelancers. This is not actually true. Visit BloggingPro Jobs Board right now, find a job posting, apply for it, and let me know the results… Remember to be awesome in your job application letter.
If you have not yet downloaded my free guide on writing winning proposals, this might also be the best time to download it. Click here to get your free copy.
  • Using Social Media
If you are not on Twitter, this might give you a reason to join. There are clients lurking in Twitter, waiting for the right freelancer to connect with them. Create an account if you don’t have one. Search for your writing niche, and follow the accounts that are related to it. Engage in conversation with the Tweeps who own the accounts, and always be on the lookout for when you can pitch them your services.
LinkedIn is another great social network for you to connect with clients. Get proactive in the discussions on your writing niche, and always put your instincts on high alert on when it might be the right time for you to pitch clients your services.
  • Start a Portfolio Blog
As you grow in the freelancing industry, your blog will become the most important tool you have for netting clients. I get contacted by at least 10 clients every month who are looking for a Kenyan freelance writer.
Besides, your blogs will let you go past freelancing. It is a great way to make money from other services that you might have for offer such as launching an ebook or training course.
One tip when using a blog to attract clients. Always include a ‘Hire Me’ or ‘Services’ link on your navigation menu.
I am currently creating professional and profitable blogs for free to freelance writers who sign up for webhosting using my iPage Affiliate Link.
There are several other strategies that you can use to cold-call clients. I hope that you will discover more as you get more adept at this. The most important thing that I would like to emphasis, have a specialized writing niche. It is not only the way to differentiate yourself from the rest of the freelancers who apply for any job but also saves you a lot of time and confusion when you are hunting for freelance writing jobs.


How to Start a Blog That Actually Makes You Money

The concept of making money with a blog in Kenya is a little confusing even to the most talented bloggers in Kenya. How do you make money from your blog? Like really, without all the talk and nothing for the walk.

I run this blog, which is primarily targeted to the Kenyan audience. It nets me around 15K per month. So how do I do it?

It is simple. Before you can think of monetizing your blog, you need to have clear objectives about what you want to achieve with your blog. When creating your blog, start by asking yourself these questions:

  1. What will I blog about?
  2. Who will my audience be, which age group, economic status? etc
  3. What do you want to achieve from your blog? Are you looking to blog as a way of expressing yourself? Or do you want to make money from your blog or are you looking for a combination of the two.

These three questions hold the key to monetizing your blog.

Let us take a look at each one of them separately:

 What Will I Blog About?

What you blog about dictates how you monetize your blog.

Most of the blogs in Kenya are News and Celeb Gossip Blogs. Examples include the Kenyan Post, Ghafla, Nairobi Exposed among others.

These blogs receive a lot of traffic on each single day. They can therefore rely on Adsense for their revenue.

This does not mean that you should also start a news blog. In fact, now might be the worst time to start your blog after Facebook announced that it is cracking its whip on click-bait news feeds.

What you blog about should be informed by what you are most passionate about, your business or your life in particular.

Who is the Audience of my Blog?

Do they have the buying capability?

A lot of new bloggers in Kenya make the mistake of targeting their blogs to their friends. Make sure you do not make the same mistake if you want to make money from your blog.

The best audience to target are people who have a need to fulfill.

For instance, I personally target this blog to people who want to make money online. After I have established who my audience is, I can then start thinking of the needs they might have and how I can help them meet those needs.

For instance, a lot of people who want to make money online are in need of information. I could therefore go out of my way, research and package such information and offer lessons for a price (although I rarely do that).

What you can do, for instance if you are a nutritionist is come up with content that is so valuable that people will want to chuck out money to get hold of it.

What Do You Want to Achieve With Your Kenyan Blog?

People have different motivations when it comes to blogging. Ask yourself what you really want to achieve from your blog.

Do you want your friends to recognize you as this funny guy who blogs or are you looking to make money from blogging?

Your objectives when you are starting off will determine whether you can monetize your blog.

8 Incredible Strategies for Short Term Forex Traders in Kenya

Forex trading in Kenya is starting to take momentum. To keep you up-to-date on how you can invest in the forex trading industry in  Kenya, we have lined up a series of lessons that will make you start trading like a pro. To make sure that you do not miss any of our forex trading lessons, [tooltip placement=”” border=”yes” title=””] Press CTRL=D [/tooltip] on your keyboard right now to bookmark this page.

If you would like thorough training on forex trading, make sure to check out our training modules, which are available here.

There are three main styles that you can choose from when trading forex in Kenya.

However, before you pick a style that suits you, you need to place several considerations into mind. The major consideration is your lifestyle.

Are you available to monitor the money markets throughout the day or are you only available during certain times? If you have a fulltime job, it may not augur well with your boss if he happens on you stealing time off to monitor the forex markets at work.

You also need to take into consideration the amount of money that you are willing to risk in forex trading. As a rule of thumb, never use money that you cannot afford to risk on speculative trading. For clarity’s sake, money you cannot afford to lose is money that will cause a noticeable disruption in your lifestyle if you lost it.

In this article, I discuss a forex trading concept known as Day Trading or short-term trading.

Why Day Trading?

Day Trading is for persons who have a lot of time on their hands. It is the easiest strategy of trading that does not involve too much technical analysis. However, you will be required to be in front of your monitor most of the time in order to place and close trades.

A lot of day traders use instincts to trade forex.

How to Start Trading Forex Market as a Day Trader in Kenya

If you are going to trade the forex markets using the short-term strategy (day trading) or what I personally refer to as guerilla trading, and what other forex traders refer as scalping or jobbing the market, you are going to need a few trading strategies.

Short-term forex traders enter into a trade and close it almost instantly. The longest that day traders hold a trade is a few minutes, typically less than 5 minutes. The main aim of scalpers is to benefit from only a few pips. In order to ensure that you are not losing your money as a short-term forex trader, you need to take into consideration a few factors:

  • Make sure you capture at least 3-10 pips to offset the spread

Many forex brokers place a spread of 2 to 5 pips on retail traders. In order for you to break even, you will have to put into consideration the spread at which you entered the market. You should also factor in the pip when considering the amount of loss you are willing to take.

Do not hold on a losing position hoping that the tides will soon turn to your favor. The most disciplined day traders have a position working for them or close it sooner than they can blink an eye.

  • Develop proper the short-term trader’s discipline

As a short-term trader, you need to have very high levels of financial discipline. Do not let your emotions cloud your judgment and obscure your objectives. If your main aim is to profit from only a few pips, then it follows that you cannot afford to lose more than a few pips.

  • Only trade in currencies with the highest liquidity

Liquidity is the greatest for a day trader. Currencies that are highly liquid are the most ideal for short-term forex traders. The liquid currencies include USD/EUR, USD/JPY, EUR/GBP, EUR/GBP, EUR/JPY and EUR/CHF.

These currencies have tight spreads and less impromptu price jumps. You can therefore make a prediction of which the side the market will be moving in the next few minutes.

  • Only trade during the peak hours of the forex trade market

Like liquidity, a volatile market is fodder for the day trader. The forex market usually peaks at European trading zone, which is around 9 a.m. to 7 p.m. Kenyan time.

At this time, the Asian and the American markets overlap with the European zone. Other time zones are not ideal for a day trader.

  • Focus your attention on only one currency pair only

For you to adeptly follow minute-by-minute price changes on the market, you need to narrow on only one of the most liquid currency pairs (see no. 3). Focusing on a single currency pair also improves your ‘feel’ and intuitiveness on the currency pair.

  • Preset your forex trading volume to save time

Time is of utmost importance to a day trader. To minimize the amount of time you spend setting up your trading options, consider presetting the trading volume that you will use throughout your day trades.

  • Choose your forex brokers carefully

To be successful as a day trader, you need to work with forex brokers who offer click-and-deal trading platforms. This saves you from delays that might be occasioned by execution orders.

  • Do not trade around the time data is being released

While data releases are a major ally to long-term traders, they do not augur well with short-term traders. Trading 30 minutes prior to a major data release is equivalent to tying a noose around your neck. The forex markets usually go into a flurry minutes before the release of such data.

That is it for the forex day traders in Kenya. Next, we shall be looking at the medium term forex traders in Kenya, and what you need to do to break even in the market.