How to Get Massive Blog Traffic on a New Website

Heavy traffic on a major highway is downright disruptive and disgusting; try to imagine driving along Langa’ta road on a Monday morning! In fact heavy traffic is disgusting almost anywhere except when maybe it is directed to your business, like lets  say your blog. It then becomes not only desirable but outright desirable.

The best affiliate programs rely on your blog traffic stats to determine whether they are going to approve your request to join their network.

Major traffic on your blog also gives you the morale you need to keep blogging and making money, and is pivotal to your chances of becoming a successful blogger.

Getting traffic buzzing into your website is quite easy and is not really a major concern to many bloggers. But keeping the traffic glued to your page for more than a few nanoseconds or making them return to your site is entirely a horse of another color. There is however a few things you can do to drive and maintain traffic to your site.

1. Content, content and content 

Don’t bullshit yourself about this one.

The quality and quantity of your blog content is the key reason any web surfer would like to return to your page or to your blog. It Is the only reason they will type your blog name or web address in the address bar of their browser, right?

Quality content makes you rank well with the search engines, places you at the top of the search engine result pages (SERPs). It will make other bloggers want to link back to you. Of course all these translate to added traffic to your blog, and hopefully you won’t need to spam the social sites with your links in the hope of getting some visitors to your blog.

2. Have a well-designed blog template 

Let’s assume you have super content, but the way it is arranged on the blog isn’t the little bit eye-catching. Let’s assume the navigation bars and general design of your site is so complicated for the general web user to understand, you see where we are headed with this?

The design of your website or blog matters.

3. User interactivity 

How well are the different elements on your blog responsive to user interaction? This is really a no-brainer. I have seen users spend hours of their time on a blog that had some bits of flare, like hover effects on text links and images. This is easily done via CSS3 or simple JavaScript widgets.

4. Blog consistently 

That may sound obvious, but every blogger will tell you it is not that accomplishable. Readers would constantly check on your blog once they realize that you are most likely to have some new content in your website. Writing often also increases your chances of ranking well with search engine.

5. Utilize Backlinks

Backlinks are powerful when it comes to SEO. They also have the immeasurable ability to increase traffic to your blog. One of the key ways of getting quality backlinks to your content is asking other bloggers to link back to you in exchange of you linking back to them. Writing quality content also enhances the chances of getting external links incoming to your blog.

6. Leave quality comments in other blogs 

While most bloggers have the ‘nofollow’ attribute turned on their blog comments, leaving some quality and informative comments (as opposed to spamming or commenting just for the sake) on their blogs will enhance the chance that a visitor in the blog you are commenting on will most likely follow the link back to your site, thus building some traffic. Make sure you leave your name and URL on the blog you are commenting in.

7. Website Speed

If your site is not optimized for faster pageload, there is a very high probability that you are losing some traffic. Web surfer do not have the patience or the bandwidth to suffer slow loading webpages. You can check for the speed of your website using the Pingdom Website Speed Tool.

Note :::: I have deliberately omitted “adding social sharing icons as a way to drive traffic to your blog” since most bloggers end up abusing the good-intents of social sharing by going on a spamming spree whenever they can.

 

Tired of Bidding For Freelance Writing Jobs? Make Clients Come to You Now

I get tired of bidding for freelance writing jobs that are never awarded. I get angered when I see what I call Native-Bias Phenomenon being dished out on African and Indian freelance writers in hefty measures. It makes me want to simply call it quits. In fact, I don’t recall when the last time I placed a proposal in Elance was. I don’t remember the last time I logged into Freelancer. My account in Odesk got hacked and I don’t care. I am tired of bidding for writing jobs! I need jobs to come to me! I am a professional and don’t have to keep requesting begging clients to give me a chance to prove myself! If you need me, you’ll simply have to come find me. Fullstop.

Does the above paragraph describe you? Do you get tired of bidding for freelance writing jobs?

I have not met a freelance writer who has not admitted to being bogged down by bidding for freelance writing jobs, and the resulting rejection emails. Rejections are not only frustrating but also detrimental to you and your freelance writing career. They can totally ruin your self-confidence. A few rejections can turn you into an asskisser who is willing to lick whatever comes his way, which should not be the case. Remember you are a professional. Professionals are highly valued and never have to sell themselves short. Fortunately, you can avoid bidding for freelance writing jobs and still make clients come your way if you really want to. You can start feeling like a professional again!

How You Can Passively Sell Your Freelance Writing Services

  1. 1.      Using Fiverr And Other Similar Websites

The first way is to use Fiverr and other sites that are similar and work the same way like Fiverr. I will explain about this in a minute. If you have not yet opened an account in Fiverr, head there and make one. Create a few gigs too. I will show you how Fiverr allows you to passively sell your services without bidding for freelance writing jobs in a minute.

  1. 2.      Start a Freelance Writing Agency

The second way is by running your own writing agency (which by all means could be a simple blog like Walter Akolo runs in FreelancerKenya).

These two methods will make sure that you never have to write another letter of introduction, that you’ll never have to bid for freelance writing jobs again, yet you’ll be earning from your writing the pros and Native-English writers do.

How to Passively Sell Your Freelance Writing Services in Fiverr

Fiverr allows you to create gigs that clients/buyers, purchase. You simply create the gig and buyers stream in. if they like what you are selling, they will buy. You do not have to bid for jobs. You do not even have to monitor your gig. Simply create it, get the link and promote it like hell in social media, online forums such as the Warrior Forum and in emails. Believe me, if you are doing it right, promotion of Fiverr gigs is a lot more fun that placing bids in Elance.

You can sell everything in Fiverr, and you will get better rates for your services. As an example, here is my profile displaying some of the gigs that I sell in Fiverr.

Passively Selling By Creating a Writing Agency

What you create will probably be a one man’s show that does not merit to be called a writing agency, but who cares as long as you are winning clients! The only thing that matters right now to you is that you create a system that will bring clients to you.

Fortunately, free CMS systems such as WordPress have made creating a website very easy. Getting a custom domain name and getting it hosted has also become cheaper than it was a few years ago. I personally use ipage hosting. They have so far proved to be excellent, and I would recommend them to anyone who wants to launch a professional website the easy way. Their rates can be as cheaper as $1.00/pm and they offer one free domain registration.

After you have achieved the above preliminary steps, the next step is to fill your website with informational and stellar quality content (You can write about anything in the blog. I for example have a blog that is dedicated to writing about mobile applications and use it to target developers and programmers who want reviews, descriptions or press releases for their new apps). Don’t forget to include a “Hire Me” page on your blog. This is what tells your web visitors that you are in business. The last step is to promote your content to the right markets and you soon have a client-base loyal to you.

[button style=”btn-info” url=”” size=”” block=”false”]Some of the links in this article are affiliate links and I will earn minor rewards here and there if you click on them. The good thing is that you don’t have anything to lose. Some even turn us into co-beneficiaries![/button]

5 Important Metrics to Use For Youtube Video Marketing

Are you using YouTube to promote your business and keep your audience up-to-date with crucial information related to your brand? According to Content Institute, more than 70% of B2Bs are using YouTube as their choice content marketing channel.

A lot has been said about content being king and gone are the days when the audience was a passive recipient of all advertising hogwash that a product or brand deemed fit to slap into their ears and eyes. Research has shown that more and more consumers are first seeking information before committing their shillings to a product. As a business marketer, you therefore need to be talking to your audience as opposed to bombarding them with splashy and pricey PPC ads.

Receptive business entrepreneurs have already adapted to this demand and have turned from merely selling ads to creative content marketing. This metamorphosis has seen the advent of several channels through which businesses talk to their audience including common social media platforms such as Twitter and Facebook, company blogs and video distribution channels such as Youtube and Vimeo. YouTube has evolved as one of the commonest content marketing channels.

For most of the brands and companies, correctly measuring the analytics for their YouTube videos however remains a nightmare. If you have been one of the content marketers who’ve been feeling like they are caught in a quagmire, this article will give you just the right tips for measuring your YouTube video and channel analytics.

[h2a] Getting Started With YouTube Video Marketing [/h2a]

Every serious content marketer understands that Measuring and interpreting content marketing analytics correctly is essential to their content marketing campaigns. Understanding who is accessing your content and how best you can tailor the content to meet your audience demands, tastes and preference is imperative if you are going to emerge victorious in the content marketing arena.

Launching a channel or even a single video into YouTube and attracting viewership into it will demand your time, a lot of human effort and resources, probably a larger monetary budget, and not forgetting great and groundbreaking content to share. Anyone else who tells you there is an easier way of doing this is in all essence a liar or a content marketing ignoramus.

After you have attracted your first few viewers, an unending battle to convert them into subscribers and repeat viewers ensues. Here, you will need a few content marketing tactics to ensure that you retain your old viewers and consistently attract new ones. There is however no easy way of doing this without understanding what is converting and what is not converting.

The YouTube Analytics Tool is a free tool that provides content marketers with precise metrics of how many views their videos have received, where most traffic came from, the demographics of their audience and a ton of other important metrics.

Using the data harvested from YouTube Analytics Tool, you can easily tailor your video marketing strategies to resonate more with your audience demographics. Here are a few metrics that can prove very fruitful in your video content marketing strategies.

[h2a] Tips For Making The Best Out of The YouTube Anaytics Tool [/h2a]

  • Total Number of Views

This is probably the most important metric when it comes to determining the overall success of your YouTube videos. Important questions to ask yourself is whether the total views are increasing or decreasing over time. By comparing the video views of your uploaded videos, you can easily understand what topics in your content marketing campaign resonates more with your audience. You can then use the resultant information to advance content creation strategies that resonate with your audience.

The YouTube Analytics tool provides this metric below every video. [image highlighting this]

  • Using the YouTube Analytics Video Ratings

If the total number of views were….then the YouTube video ratings are the…. The video ratings provide direct feedback of what your viewers think about your particular video. The level of ratings is available below every YouTube video as thumbs indicating likes and dislikes. Clicking on any one of them reveals more insights about the number of people who liked your video, favorite it, embedded it or shared it on social networks.

  •      Tracking Audience Engagement

Audience engagement should be a central part of measuring the success of your Youtube video marketing campaigns. The number of likes and dislikes on your video is also used to measure audience engagement. The other ways of measuring audience engagement is by determining the number of shares and comments that have been left on your particular video, how many embeds have been made and how many people have favorite your videos.

Additionally, the number of subscribers on your channel will tell you how engaging your video content is. The higher the number of subscribers, the higher the engagement. A lowly subscription will probably mean that you have to change your video marketing tactics.

All these metrics are available in the YouTube Analytics Tool.

  • Tracking Traffic Sources

Knowing where the traffic for your videos hailed from will help you to efficiently maximize the use of the traffic source channels while promoting your videos. For instance, if you realize that most of your video views are coming from YouTube research/search, you may want to optimize all your YouTube videos to be easily found and indexed by search engines.

You can also use this metric to determine which of your video promotional method is not converting. If for example you find that the traffic from social media channels was inadequate, this will serve as a pointer that there is something terribly wrong with your social media marketing campaigns.

  •    Monitoring the Video Retention

The audience retention metric on the YouTube Analytics tool determines the amount of length your audience stays on a particular video. If you have a lot of audience coming to your channel but watching your videos for less than enough length, this indicates a disconnect in your video presentation skills. You need to repackage your Youtube video marketing content to contain more punch. If on the other hand, your audience breaks off at the later part of a video, you can try to find out what turned them off at that juncture.

 

 

 

Five Reasons Why You Should Not Be Advertising Your Business

Yes, I just warned you to not advertise your business. Stash the dollars you were planning to use on Pay Per Click advertising somewhere else. Hire a freelance blogger with the amount or grab yourself a few cups of cappuccino and sit next to your computer writing blog posts till your fingers itch and they develop blisters and you cannot write anymore because if you have neglected content marketing, there is no way your extensive advertising budget is going to give you durable results.

What I am going to show you will make you feel like an idiot who’s been on the receiving end of advertising scams.

The metrics are overturned and the clever merchants are no longer spending their hard earned profits running banner ads, Pay per click ads or print ads! The realization that content is king has transformed the way businesses promote their content. We are seeing a trend where businesses are more and more sold to producing content for their blogs and social media accounts.

The big question lies with us as Kenyan small business owners; are we doing all that is there to do to make sure that blogs are the new imperial marketing king?

If, as a Kenyan business owner, you are not yet sold to the idea of producing content for your blog, here are five top reasons to make you change your mind:

  1. Search      engines fall in love with blogs

No. That’s not frankly true. Search engines adore regularly updated blogs. Let me give you a hypothetical instance, I used to run a blog which I kept regularly updated and every time I would search for a keyword that I had used in my blog, I would find my blog posts among the top search engine result pages(SERPs). This went on until I decided that the blog had run its course and it was time to stop pampering it with content. Guess what happened when I revisited my keywords a few months later. I was nowhere in the SERPs! During this time that I did not update my blog, my pageviews had dropped from a glorious 2k per day to slightly over 60 pageviews!

What this means to you as a Kenyan businessperson is that you have to keep your blogs up-to-date with relevant information if you want to reap the juicy fruits of content marketing.

  1. Users      will love your content

This should read more like “your audience will share your blog posts in social media without coercing them to do it.” if you have taken time to make sure that the content on your blog is stellar, unique and informational, there is no reason why the audience on your blog won’t love to share it with their friends and relatives in the social media.

  1. That      Permalink on your blog is reason to hire a blogger

I didn’t want this to sound like my grade school paper otherwise I would have said it point blank. Blog posts are more durable than any form of ads. Think of a print ad for example, for how long will it run before it starts browning. Think of a PPC ad unit, will anyone bookmark it for later reference? No sir, the moment they navigate from it, that is it. Kwaheri. Bye bye. Blog posts on the other hand come with what we call a permalink-users can bookmark them. You can have cookies on your site….

  1. Blogs      Educate your Leads

Today’s consumer cannot be compared with yesterday’s. Yesterday’s consumer was relegated to passively absorbing promotional messages from old skul media. Today’s consumer is more interested in mining information first. The first shop that they hit before they chuck out their credit cards to purchase your service and commodities is Google.

Blogs will let you to educate your leads and prep them for the sale. Quality and informative content that is not salesy will cultivate customer loyalty.

  1. you have      it, loyalty

What would keep a client coming back into your website time and again? Is it the display of your products and services? I thought so too. It is stellar content on your blog that creates engagement with your leads. Stellar content prompts your audience to leave comments on your blog….comments are good for blogs

I can think of a thousand other reasons why you should stash those ads you are using in PPC advertising. The above are just examples. Blogging is ultimately the most cost-effective and effective promotional tool that you have for your business.