Using Twitter for Business

Twitter is many things to many people. Every businessperson should be using it to connect with their fans in a one-on-one chat conversation. This is the best way to use twitter for business.

A good example, and what led me to write this post today, is a press release released by Kim Kardashian announcing that she would be holding a live Twitter chat with her fans to mark the official launch of the Kardashian Kollection under the hashtag #KIMKKLIPSY.

Many businesses know they need Twitter for their marketing campaign. Unfortunately, many of these small business owners fail to utilize one of the strongest Twitter tools available- The Twitter Chat. There are very few small business owners who use Twitter chats to their advantage.

How to Use Twitter Chat to Grow Your Business Leads

Twitter chats get people to stop scrolling and to engage in in-depth discussions about a certain topic. Here is a detailed step-by-step guide on using Twitter Chat for business.

  1. Set up Your Twitter Chat Campaign– Usually, like what Kim Kardashian did, you will need to set a time, date and duration for the chat. You will also need to give your Twitter Chat session a name. Kenyans who are on Twitter are already familiar with such hashtags like #AskWaikenda or the one that Martha Karua did for her campaigns #MarthaKaruaThursdays.
  2. Publicize Your Twitter Chat Campaign– The next step after you have identified a catchy name to give your Twitter Chat campaign and you have set a date and time for the campaign is to get word going about it. The best way to do this would be by announcing to those people who are already following you on all social media channels that you will be holding a Twitter Chat session.
  3. Choose a Moderator for Your Twitter Chat Campaign– After you have set the date then spread the word to get others to join in using your selected hashtag, the next thing you will need to do is ensure that there is a leader of the chat who welcomes users and keeps things on track and on topic.

You can read more about organizing Twitter Chat Campaigns here.

The 5  Common Types of Twitter Chats

This post would not be complete without actually looking at the various types of Twitter Chats that you can use to grow your business leads.

  • Chats with no agenda. These kinds of chats are usually spontaneous without a leader or moderator. They are very casual and anyone can join in.
  • Chats about a specified topic. After a particular topic is posted, everyone will Tweet about that topic.
  • Chats with an expert. This kind of chat features an expert or famous speaker. People can join in by asking that person questions.
  • Chats with a posed question.This chat is when a leader poses a question and users participate to answer the question. These types of chat are best used to address community issues such as poverty or diseases.
  • Chats about an event with a hashtag.This is very common on television. For example, How I Met Your Mother puts the hashtag #HIMYM on the bottom of the screen at the beginning of the episode to remind people to Tweet about the episode. Other shows, like The Voice, will do the same thing and read off Tweets during the live show.

Essentially, Twitter chats are the same as being in a chat room. Users keep track of responses with the specified hash tag .

Five Reasons Why You Should be Using Twitter Chat

Here are some of the benefits that you are missing if you have not made any efforts to start a Twitter Chat for your business or event:

  • The opportunity to network and make connections with people who have an interest in your brand.

When you hold a chat event, customers get to talk to you and build a deeper bond with your brand. In order to get the most engagement and relationship out of the chat, you need to choose a discussion topic that resonates with your followers.

If you make your chats weekly and combine them with how-to webinars, you can increase your lead generation as well. You will get new followers with a Twitter chat, and your brand will reach new people when your responses are retweeted during the chat.

  • Chats position your brand as an expert in the industry.

Not only is starting a chat a great to build brand authority, but joining chats as a guest is a great way to create a reputation as an expert.

You can answer questions related to your industry and establish yourself as an authority. Get to know the host of the chat by Tweeting with them on a regular basis.

Whenever you stay in the host’s mind as an authority, it will increase your chance for a guest spot. You can also email the host with your interest. Before participating in the chat, update your Twitter bio to include a link to your website or Facebook.

  • You can create one-on-one relationships.

Participating in chats frequently will help you build relationships with other people in your industry on Twitter. The more relationships you form, the more recognition your brand will receive in the industry. You will get new followers and create new leads with each participation.

  • Your brand can stay informed on this industry.

You can also attend Twitter chats as a spectator in order to learn about news and updates in the industry. Find chats with other professionals in the industry in order to discuss common issues.

  • Chats are a method of promotion.

You can ask hosts if you can sponsor their Twitter chat in order to give your brand more awareness. This means the host will mention your business as the sponsor and you will get mentions in any articles or posts about the chat.

Products or services, being the featured guest, and placing advertising banners are also methods of promotion.

Did you like this article? Please share it with your fans, friends and followers.

The 9 Google Apps That Will Transform Your Online Business Forever

Google+ is becoming an essential platform for businesses who want to take advantage of social media marketing. Everything people do is indexed by Google, meaning what you do on Google Plus for business will help your brand’s search engine rankings. Integrating Google+ with your blog marketing will give your content, and your brand, more exposure.

When you hear social media, you think of Facebook, Twitter, and the other big networks.

These come to mind because there are large and dedicated followings on these platforms. However, most consumers are directed to your business from a Google search.

This is why your blog and your Google+ platforms need to be integrated. Choosing a few of these Google+ aspects to incorporate on your blog will help boost your brand awareness on the internet.

  • Plus One Button

The +1 button is essentially Facebook’s very popular Like button, with the added benefit of letting users share your content. Each time someone shares your content, a new link is created that goes directly to your website. The more links are created, the higher your search engine rank will be.

  • Badges

 Google+ provides badges you can put on your blog. This allows your visitors to follow your profile, business pages, and community pages without having to leave your blog. They are easy to customize, look perfect on any site, are simple to install, and don’t slow your blog down.

  • Google Authorship

Authorship should be added to all content you create. This is because an Authorship image increases click-through rates by 47%. If your blog is on WordPress, there are free plugins available to claim Authorship.

Update{Google scrapped out the image that used to appear in search engine results when you had Authorship enabled on your website.}

  • Google Share Button
    The Google+ Share button is not the same as sharing on +1. This does not give your content a +1, but instead shares the article with their network on Google+. Use analytics to see whether the +1 or the Share button has more engagement. Usually, the +1 button wins.
  • Embedded Posts
    When you embed your Google+ posts on your blog, all +1s, comments, and reshares have the same weight and relevancy as comments and shared links on your blog. You also get an active follow button that is similar to badges. Embedded posts are not often used successfully, so do your research before integrating this tactic on your blog.
  • Google Sign-In
    Google Sign-In lets you give your Google+ followers additional value and ease of use. This tactic is perfect for application and SAAS developers as opposed to traditional bloggers. Sign-In gives the application the ability to communicate with connections.
  • Google+ Comments
    This is only approved on the Blogger platform. It is not Google-approved for WordPress. There are many WordPress plug-ins that allow you to add Google+ Comments to your blog, however.
  • Content Recommendations
    Recommendations are used for your mobile blog, giving mobile users more functionality. This will not make a huge difference in your search engine rankings or brand awareness, but it provides more opportunity for Google+.
  • Hangout Button
    The Google Hangout Button is a one-click function that allows visitors to start a hangout while on your site. Slide Share is a great example of using Hangout perfectly where users can view slides while having a Hangout.

Now you know. Go ahead and try out these apps in your business website and don’t forget to share your experience in the comments

Facebook Pages-Customize, Optimize, Get More Likes and Conversions!

Facebook has become an essential piece of a business’ marketing strategy.

When creating a Facebook business page, most do not realize they do not fully understand how to properly manage their page. There are five changes you can make to customize a Facebook business page and see better marketing results.

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  • You Don’t Have Enough Facebook Followers!

 Having a large following on Facebook, better known as Likes on your page, is the key to a successful marketing scheme. It is harder to get the first 100 Likes than to 500 since your page gets little exposure with less than 100 Likes. To change this, you can:

  • Place “Like” call to actions on your blog posts
    Businesses often have the social media icons on their sidebar, including a link to their Facebook page. However, you need to put this message at the end of every blog post, “Like what you see? Follow us on Facebook for more great content like this.” Include a link to your page in the anchor text, “Follow us.” You could also offer bonus content that is only available on Facebook, forcing your blog readers to Like your page to get the content. 
  • Share Facebook posts on Twitter
    Copy the link from a new Facebook post and shorten the URL to put on Twitter. There are many helpful URL shorteners, such as Bitly and Tiny URL. Make sure to copy the link to the particular Facebook, not the page overall. If you copy the page link, in the future people will not be able to find the post they want to read and become frustrated with your brand. 
  • Tell Twitter followers to Like your page
    Not only will posting links to your posts on Twitter increase the visibility of your posts, but you also need to tell your Twitter followers to Like your page. This is when it is okay to shorten the link to the actual page to share. 
  • Write an article about Facebook
    On your blog, write a post about why your audience needs to get on Facebook, little known Facebook facts, or how average Facebook users benefit businesses when they Like their pages. Put a link at the end to your page to help promote it. This specific article topic will reach a wider audience than your blog followers, leading to more likes.


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  • People Are Not Talking About Your Facebook Page

    There will be a count of how many people are talking about your page under the title. If it is low, you need to start prompting your page. This number is the people who have interacted with your page in the last week. Likes, comments, and shares are considered interaction. If your page has a thousand likes but low interaction, something needs to change.

    • Update the page more often, like three or four times a week often.
    • Interact with people on your page by replying to and Liking their comments.
    • Make your content diverse, using pictures, video, text, quotes, links, and more.
    • Put a call to action in your posts, such as, “Like this if you agree” or “Tell me your thoughts.”


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  • You Only Care About Clicks

     This means your Facebook page is filled with links to your blog or website in order to get more hits to those platforms. The page should not be used for promotion only. While links are sometimes good, they do not produce a whole lot of emotional attachment.

    Stories need to make an immediate connection with the user. This is why images are so popular on Facebook. They can transmit the perfect message while instilling some sort of emotion in the viewer. 


[highlight]You May Also Want to Read: 6 Foolproof Ways to Increase Your Facebook Fanpage Likes[/highlight]

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  • You Are not Present on Your Facebook Fanpage

     There are a few things you need to do to become more present on your page:

    • Ask questions and reply
      There needs to be back and forth communication on your page, just as you would speak in real life. You need to be active on your page and monitor comments in case one of your followers asks a question. Make sure all of your communication thoughtful and constructive.
    • Use descriptions
      Not only are descriptions a great call to action, but they also allow you to write a summary and present your perspective. If you share a link that is not from your brand, talk about how it affected you that caused you to share it.


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  • You are too Present on Your Fanpage

     Even if you follow all of these rules and post great content, you should not overdo it to the point where your fans are un-Liking your page or turning off notifications. Posting a dozen things a day overwhelms your fans’ news feeds. At most, post four times a day, but even that is bordering on too much.


What Makes Some Youtube Videos Go Viral While Others Remain Stagnant?

If you have not yet done so, make sure that you have read part one and two of this great tutorial before proceeding with this last bid. Here are the quick links:

  1. Search engine optimization tips to make your videos go viral
  2. More tips and tweaks to make your Youtube videos receive more views

Video Tags and Description

Your tags need to match the keyword research we talked about in Part 1 of our YouTube optimization guide. Use keywords that are part of your overall marketing strategy to connect all of your platforms. Also use keywords specific to this video and for YouTube search results.

The description needs to include these keywords as well, along with a few other things:

  • Using keywords in your description gives another boost to your SEO.
  • Descriptions let viewers know what you are offering.
  • Only the first 160 characters will show up right under the video without clicking Read More. It will also be the only part that shows up on search engines, so optimize the first two sentences with your keywords.
  • It works best when you use the same keywords at the beginning of your title and description.
  • Place a call to action at the end of the description.
  • Include links to the previous or next video.

[highlight]Quick Stat[/highlight]: 100 million people take a social action on YouTube every week.

[highlight]Important Tip:[/highlight] Do not be stingy on the description. You have a lot of space and you need to use it! Always add links to your website, blog, and social media profiles at the bottom of the description.


Remember all the different kinds of content you can create from Part 1? You can divide the different types of content into playlists. This allows followers to get to the content they want to see. And, since playlists automatically go to the next video in the set, they may stick around and give your videos more views. Some good examples of playlist categories include:

  1. Products
  2. Work Life
  3. Industry News
  4. How-To’s
  5. Charity
  6. Client Testimonials

[highlight]Stat: [/highlight]Playlists increase engagement and tie into your video content strategy.

[highlight]Tip:[/highlight] Get creative with your playlists! Make sure your categories fit the personality of your brand. So, if your brand is funny, make your playlists funny. If your brand is quirky, make the playlists quirky.


 The most important key to success with a YouTube marketing plan is engagement. When your viewers are engaged with the videos, they will explore the brand and become loyal followers. This is done a number of ways, including creating great content, but starting a conversation with your viewers is one of the best. When you interact with your audience, they feel valued by the brand and will become loyal to it. Here are three ways you can start conversations on YouTube:

  1. 1.      Give updates. When you upload a video about something that is happening in with your brand, update the description on how it is going, or create a new video about it. Make sure to link to the new video in the old video’s description and annotations.
  2. 2.      Respond to channel comments. Your channel is going to act as a discussion board for your brand. Take some time every week to go through the channel comments and reply to questions or great comments. Even reply to negative comments, but do so professionally. Do not start a flame war.
  3. 3.      Respond to video comments. Video comments are more specific than channel comments. The three days after you upload a video, respond to a few comments a day. Then check back on the video every few days for two weeks to respond to comments until you upload a new video.

[highlight]Stat:[/highlight] Over 800 million unique users visit YouTube each month.

[highlight]Tip:[/highlight] Not only do you need to start conversations, you need to be active in commenting. This makes your brand seem human and likeable.


 You need to promote on three platforms: subscriptions, social media, and cross promotion. Promoting these three ways will help you build audience touch points and loyalty among your viewers. This is similar to the call to action we talked about in Part 2.

  1. 1.      Subscriptions. At the end of each video, either tell people or have an ending screen that tells people to subscribe to see more of this kind of content. End each video with an exciting look at upcoming videos so they will be more willing to subscribe.
  2. 2.      Social Media. Have buttons in your video, description, and channel that tell people to click to share the content or click to follow your brand on other platforms.
  3. 3.      Cross Promotion.Not only should you ask viewers to share content on social media, you should also share it on your own platforms. Every time you upload a new video, share it on Facebook, Twitter, your blog, and any other social media platform you use.

[highlight]Quick Stat:[/highlight] 500 years of YouTube video are watched every day on Facebook while over 700 YouTube videos are shared on Twitter every minute.

[highlight]Important Tip:[/highlight] Instead of directly telling viewers to share your videos (which can get in the way of quality content), create an ending image that says they should like, comment, favorite, and share on certain social media site. Use annotations to put outside links on this screen.


 Analyzing how well your YouTube marketing campaign is doing is an essential piece of success.

When you look at the statistics, you can see what areas you are struggling with and what areas you are excelling. This allows you to make changes where you need to and don’t mess with things that are working well. YouTube analytics will measure:

  • Performance
    YouTube will tell you how many views each video and all of your videos. They will also tell you how many minutes have been spent watching your videos and subscribers net change.

  • Engagement
    YouTube measures engagement in Likes, Dislikes, Comments, Shares, Favorites Added, and Favorites Removed.

  • Top 10 Videos
    YouTube will not only tell you the top 10 videos on your account, but will break down their ranks by views, minutes watched, and Likes.

[highlight]Quick Stat: [/highlight]More video is uploaded to YouTube in one month than the 3 major US networks created in 60 years.

[highlight]Important Tip:[/highlight] There is a pattern you need to follow for a successful YouTube marketing campaign – strategize, create, optimize, promote, and analyze. This is a circle that never ends.

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These 3 Incredible Tips Will Make Your Next Youtube Video a Mega Hit

This is Part Two of my 3 part series articles on optimizing your Youtube Videos for viral views. You can read the first part of the Search engine optimization tips to make your videos go viral.

 Call to Action

 You need to tell your viewers what you want them to do.

  1. A call to action is the next steps a viewer should take
  2. Usually, videos tell a user to like, comment, and share the video. They may also tell a user to visit their website or get on Twitter to post something with a hashtag.
  3. Call to actions can be placed in the video, on the YouTube page, or in the video description.
  4. Consider making the titles of your videos a call to action as well.

 Optimizing the Title of Your Youtube Videos

  • Make the title 70 characters or less including spaces. This helps YouTube index them for higher search result placement.
  • Use keywords at the beginning of the title.
  • Accurately represent the subject of the video in the title.
  • Include the episode number in the title if it is part of a series.
  • Titles need to be enticing so people click on them.

Stat: Generalized call to actions increase conversion by 10% while call to actions that are specific to the product or brand can increase conversion rates to 20%.

Tip: A call to action that is related to your product or service will convert better than a generic call to action.

Stat: Putting a call to action at the end of a video can increase conversion rates by 144%.

Tip: By placing a call to action at the end of a video, you force people to understand your message. They get excited about the product or service and are more likely to respond to your call to action.


 You need to be careful if you use annotations. There are some businesses who nearly cover their entire video with annotations that link to other videos or to their website.

This is tempting, especially when users can easily turn annotations off if they don’t like it. However, this is seen as a desperate attempt at advertising from viewers, making them less likely to watch your videos. If you do use annotations:

  1. Use them sparingly, at most two at a time. Space them out throughout the video.
  2. Make your points clear with interactive commentary.
  3. Add background information.
  4. Highlight calls to action.
  5. Link from within the video.

Stat: There are 500 Tweets per minute containing a YouTube link.

Tip: Consider using annotations at the end of the video, telling the user to share the video on Twitter with a link.

Video Thumbnail

 An excellent thumbnail image can attract people to your video even if they do not have a particular interest in the subject. YouTube automatically generates thumbnails that are screenshots from your video, but you can also create your own thumbnail to insert into the video.

  1. When creating your own thumbnail, they should be 1280px in height and 740px wide. Make sure the file is under 2MB.
  2. Thumbnails can be a close up look at the product or service you are talking about in the video. For example, if you are talking about kitchen knives, make the photo a close up of the blade slicing through an onion.
  3. Entertaining thumbnails pique curiosity about the video for people who do not become interested based on the title and description.
  4. A representative thumbnail will accurately depict the subject of the video.

Quick Stat: Thumbnails increase clicks from searches by 64% among men and 154% among women.

Tip: Make your thumbnails stand out in order to get more search engine clicks.

For more tips and secrets on how you can optimize to get viral youtube video views, check out Search engine optimization tips to make your videos go viral and Part 3 of our series on the subject.

YouTube SEO: The 5 Optimization Tips You Didn’t Know Existed

When it comes to search engines, YouTube is the second most popular one on the internet. If your business has the creativity, time, and budget for it, making YouTube videos to market yourself is a great way to engage your customers. Before uploading, you need to know how to make your YouTube channel SEO-friendly and how to promote YouTube videos with optimization.

Optimization is necessary if you want your YouTube marketing campaign to be successful. There are 800 million monthly views on all YouTube videos with hundreds of videos being uploaded every day. There is a lot of competition. For your videos to be seen, you need to understand how to optimize every aspect of your channel and videos.

Here are some of the tips that I use to optimize my videos:


  1.  Keywords

 YouTube has a Keyword Tool you can use, or you can use another keyword research tool to find words that relate to your brand and videos. These keywords need to be searched often in order to give your videos a higher rank. If you use certain keywords on your website or other social media tool, then you should incorporate those into your channel and videos.

Stat: 75% of users do not scroll past the first page of search engine results.

Tip: “How to” keywords are very popular on YouTube.

                2.  Channel

Your channel needs to have an appealing, sleek design that is branded and engaging.

  • Your logo needs to be your avatar. It should be 800px by 800px.
  • Your banner should be custom for the channel at 970px by 150px. You can make it clickable so people are directed to your website or blog.
  • Your background needs to either match a logo color or be a custom brand background. If you create a custom background, remember that your content will be in the middle. The size should be 1500px wide by 2000px high.
  • Make sure to put social icons everywhere so people can connect with you easily on other platforms.

Stat: In a poll of 400 Americans, half subscribed to at least one YouTube channel.

Tip: Use the keywords you chose earlier in your profile information and tags.

           3.    Content Strategy

 Do not treat your YouTube videos like television commercials. That is the quickest way to turn off a viewer. If you do create content strictly meant for advertising needs to be creative and entertaining, nothing like a commercial. All of your content needs to be diverse and engaging. Everything you put on YouTube needs to serve a purpose or solve a problem. The goal of your content is to:

  • Increase conversion rates
  • Improve brand awareness
  • Give users useful content that entertains or solves a problem
  • Create social engagement and sharing
  • Appear in SERP

Key Take-aways on YouTube SEO

In order to make great content, you need make a video schedule, produce the videos, deliver them to YouTube, then promote them across the internet. There are six main kinds of content:

  1. 1.      How-To. How-to videos are the most popular kind of YouTube video. Many people prefer watching how to do something rather than reading a set of instructions.
  2. 2.      Product Demonstration. Similar to a How-To video, you can create a video demonstrating all of the features of a certain product.
  3. 3.      Client Testimonial. Compile a bunch of clips submitted by customers talking about how your brand helped them. They do not have to be professional commercial quality. The more “homemade” they look, the more potential clients will trust they are real people.
  4. 4.      Trend Recap. If there is a trend or event going on that relates to your industry, recap it! For example, if you sell clothes, recap the fashion at the Oscars.
  5. 5.      Audience Poll. Create a video starting a poll where your audience has to answer a series of questions in the comments. This creates excellent engagement and customer interaction, plus you get a look at how your audience thinks and what they want to see.
  6. 6.      Illustrative Animations. Animations are a great way to illustrate a point in an accessible way. Make sure you have the talent and budget for animations.

Stat: 60 hours of video are uploaded to YouTube every minute, or one hour every second.

Tip: When your content is diverse, it will reach unique audiences that you might not have had access to before beginning your YouTube marketing campaign.

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How to Achieve Overnight Brand Awareness for Your B2B Using LinkedIn

On a recent B2B marketing workshop that we organized in Mombasa, Kenya, an entrepreneur asked me to give a genuine comparison between LinkedIn and Facebook as instruments of driving brand awareness.

 Which one did I think was better of the two, he asked.

“LinkedIn is the better social media marketing platform to use for creating B2B brand awareness and content marketing strategies. Not only is it geared toward all businesses and professionals, but also provides the vital marketing strategy that has been used from time immemorial, networking.

LinkedIn is similar to Facebook marketing, but instead of talking about the latest celebrity gone crazy, the content in LinkedIn discusses the dangerous importance society places on celebrity idols. LinkedIn gives brands and businesses more marketing and networking opportunities than any other social media outlets.

I would honestly advice any online entrepreneur who is considering to implement a B2B Social Media Marketing Strategy, to give LinkedIn brand awareness tools first priority.” That was my answer in so many words.

3 Features Behind the Awesome LinkedIn Brand Awareness Creation Strategies


There are 3 main features on LinkedIn that will help you build brand awareness and play a crucial role with your content marketing strategies. These include company pages, profiles, and groups.

Building a Company Page On LinkedIN

Starting a company page on LinkedIn is the best way to get your brand out on the market. A company page allows you to share job opportunities about your company and talk about the behind the scenes operations going on. Talking about your company on the page will allow other businesses to see what goes on behind the B2C marketing and trust your brand more. It also gives potential employees interest and knowledge about your company.

Your LinkedIn Company Page is the perfect place to post self-centered information on the company, such as product releases and press releases, which should not be on your content marketing company blog. Users can follow your page to get updates on the company, and any employees on the website will automatically follow the content.

Use LinkedIn Employee Profiles to create more brand awareness and trust

Your company employees should be on LinkedIn but this alone will not ensure success with your B2B marketing. Encourage them to make their pages professional in a way that positively reflects the company.

The employees are one of the most important factors in the image of a brand and they will help raise awareness of it thanks to the vast networking capabilities of the website. Make sure all employees are linked to the company page correctly so the correct name and logo appear on their profile.

search and join LinkedIn Groups related to your product niche

Groups is a section of LinkedIn that acts like a discussion forum on the internet. Yet groups are not informal and full of attacks like internet forums are. Instead, they are similar to breakout session at a conference.

Unfortunately, company pages cannot join LinkedIn Groups. This however does not mean you should not tap into this awesome marketing feature. If you are serious about using LinkedIn to create brand awareness, owners and managers need to set up their own profile in order to participate in LinkedIn Groups.

Once you have a personal profile set up, find groups that relate to your business. For example, if you sell clothes on a retail website, join groups about retail marketing or eCommerce schemes. There will be hundreds of groups to choose from, so join groups with more members and posts each month.

By using the above 3 features, you can rest assured that your brand is causing ripples in all the right places and that you are using LinkedIn effectively to create your B2B brand awareness.

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 Take Away Tips

  • When you are creating your company page, LinkedIn will use your company name in the URL. If your company name is long, it is harder to link to your page. Abbreviate your company name at first in order to make a manageable URL, then edit your company name after initial set up.
  • Add aesthetic graphics to your company page, including your logo and a great cover image that accurately represents your business.
  • Don’t worry about crafting the perfect description of the company. The About section will be pushed to the bottom of the page once you start adding content.
  • When in groups, follow users who positively contribute to the discussion and like their posts. This is a great way to increase brand awareness.
  • Do not post too often in groups at first. Instead, participate in discussion without talking about yourself twice a week for about a month. Once you have established yourself on groups, start your own discussion and share relevant links or your company’s blog posts.
  • Invite customers to join a group you participate in if it is relevant to them.
  • Create your own group once you have many customers and partners on LinkedIn. Make sure you have enough connections to make the group active in discussion, or else it looks bad for your brand. Hire a community manager to keep the discussion moving long term.