Niche research means all the difference between making money and, well, wasting a lot of time. It is not something that you pick off the tips of your fingers. Whenever I am starting a new niche blog, I spend about 8-12 hours doing systematic niche research.
We will be using Chrome. You first need to install an extension called MozBar. You will also need to sign up for a trial of SemRush here www.semrush.com/sem/?ref=15077161.
Great. Now we are ready for work. So, what do we look for in a niche?
- We want a niche that has traffic
- A niche that has little competition
- And a niche that has products that we can sell
Amazon Bestsellers Categories
The easiest way to tell whether a niche has both traffic and products to sell is to head over to Amazon.com’s bestselling products page. Kindly go here http://www.amazon.com/Best-Sellers/zgbs.
After you get here, there is no magic formula to tell which niche you should pick. This is where I spend most of my time… browsing through the different categories (Menu on the Left). If I find a product that is in the bestselling categories and it spikes my curiosity, I mark it down for further analysis.
The further analysis involves verifying how many people are searching for information on that niche, and how many bloggers are writing about this niche. Generally, I want the niche to have traffic of about 5000+.
Use SEMRush to Get Overview of Google Search Volume
So, I go to SeMrush, and type a random keyword associated with the product
From the industrial and Scientific category, for instance, I can pick the keyword protective eyewear and go search it in SemRush. This will give me the organic search volumes for the keyword, which in this case is 880 (too low).
But SemRush also gives you related keywords. So, I will look at the suggested related keywords. In this case I can see ‘safety glasses’ is quite popular at 27,100 searches.
I click on it.
Now, I have a keyword with a decent search volume on Google…. but I am certainly not the only one who’s noticed the numbers. I need to see how many other bloggers have decided to build their businesses around the keyword.
Weighing and Analyzing Niche Competition
At this time, I’ll head over to Chrome and search for ‘safety glasses.’
With MozBar installed, I can get both the Page Authority (PA) and the Domain Authority (DA) of the guys who are ranking on the first page of Google. I can also see the of number links that the ranking pages are getting.
The higher these metrics are, the harder it will be to compete with them. Any result that has a PA of 30 and above should dissuade me from entering into that niche. From the screen shot above, I can see that the the first result for ‘safety glasses’ has a PA of 68 and 908 total links. The second result has a PA of 48 and 3,504 backlinks.
At 78 and 40, the Domain Authorities (DA) for these websites is quite strong.
Those numbers are quite impressive and it will take a lot of grit and hard work to rank a niche blog using the keyword ‘safety glasses.’
So, from the results of ‘safety glasses’ on Google, I can see the competition is quite stiff. There is no way I will ever be able to dethrone these guys from the first spots on Google results… Although safety glasses are among the bestselling items on Amazon, and the search volume is awesome, it is not a niche that I will just get into. The competition is a Goliath!
But, if this is a niche that I really want to get into, I will go back to SeMrush and find a way to sneak myself into.
I will be trying to find other keywords related to ‘safety glasses’ that are not as competitive as ‘Safety glasses.”
I will actually be spying on my competitors to see which keywords are driving traffic to their website, but they have not optimized to rank for them. But of course, this will be another tutorial.