Why Talking About Yourself is Bad Networking

“It’s all about people. It’s about networking and being nice to people and not burning any bridges. Your book is going to impress, but in the end it is people that are going to hire you.” – Mike Davidson

If there is ever something that could elevate you to the next level or send you crashing down into the pit of failure, it’s networking.

People place a lot of value on networking, on who to talk to and what kind of deals can be struck. Networking is where the magic happens in business, it’s where you could walk into a crowded room with nothing but a brilliant idea, and leave with enough contacts to make that idea a reality. 

Most of us agree – if you network well, you’ll do well in your business. And yet many of us don’t. We don’t make full use out of the potential that connecting with other like-minded individuals can offer us. Heck, we know we should be getting ahead of the pack here, but we don’t. Why is this?

There’s one huge mistake that a lot of people make when they go into networking events. It could be down to nerves, or ignorance, or a sheer bloody-mindedness to focus entirely on themselves rather than the people they’re talking to. The mistake that people make is that they make the occasion all about themselves.

Our Differences

Other people don’t want to hear about who you are and what you like. They want to hear about what they like.

If there’s only one line that you take away from this post, then I’d suggest it’s this one.

Everybody is different, therefore each of us will have our own likes and preferences, and our own dislikes and pet peeves.

Some of us will like helping small businesses whilst others will like being a part of a bigger brand. Some prefer yard sales whilst others prefer major corporate events.

What this also means is that no-one will have exactly the same preferences and tastes that you do. Sure, there will be some who share your fondness for Twitter, and there will be others will share your dislike for the Alexa ranking. But overall, no-one else on this planet will have the same opinions as you and the same ideas as you.

A Typical Networking Example

Despite this fact of life, there are still plenty of people who attend networking events and talk only about themselves and what they can offer. They seem to think that the more they mention themselves and their amazing benefits, the more chance eavesdroppers will listen in and spread their good name.

Unfortunately, it doesn’t work like this.

If two people both adopt this approach and talk about themselves to the other person, then all that happens is a clash of noises. Nothing gets done, no new deals are struck, and there’s every chance one or both of these people will get annoyed with the whole thing and walk away. A lot of potential is lost when this occurs.

In this example, what happened is that both people put themselves first. They didn’t want to stop and listen to the other person go on about their achievements and credentials, so they made sure this didn’t happen by going on about their own achievements and credentials. I’d venture to say this happens a lot during networking events, and yet we rarely stop and ask ourselves how we can do things differently.

There’s one solid way which we can do it another way – focus on what you can offer the other person.

THEY Come First In Networking

Putting others first is a concept that nearly all of us have heard of, yet so few of us actually do it.

How can we put others first when the overall aim is to gain business advantages for ourselves? It’s a good question, but there’s a way to solve this dilemma effectively. You can put others first and still leave the event thinking it was a success. And if you want to know how to do this, there’s a clue in the wording.

Look again at that sentence in italics. Notice that I said “put others first” and “leave the event”. The trick is to do it in that order – focus the emphasis on others first, and then get your reward afterwards.

Other people are used to talking about themselves – it’s been said that one of our favourite sounds is the sound of our own voice. Granted, that applies to you too, but the next time you attend a networking opportunity, stop yourself from revealing what you are all about and listen to what they say instead.

Wonders happen once you start listening without waiting for your turn to speak. By listening, you immediately gain more information about who they are and what they do. You can learn what their goals are and where they’d like to see themselves. So far, so good.

But this can only go so far, and this is where the key is. At some point in the conversation, ask them what their problems are.

What you could gain from this question could be the knowledge you need to make a serious impression. By identifying what their problems are, and letting them explain in some depth, you then know what they want. Believe me, knowing what a potential client wants is an important ingredient in the recipe for success.

Once you know, you can then begin to talk about what you can offer, but with a twist. You can now tailor what you’ve got to suit their needs. If you offer something to them which can solve their problems and ease their worries, you’ve then got a major advantage over someone else who is going in blind with their ideas. A tailored fit will always be better than a ‘one-size-fits-all’.

This is why putting others first works – you understand their situation and problems, then go in with your idea as a ‘tailored solution’.

Even if they aren’t interested in your idea, you can still move onto the next potential client and use the same approach. As mentioned earlier, everyone’s different, and everyone will have their own problems. Sooner or later, your idea will be the perfect answer to someone’s problems.

The chances of you gaining business will increase if you use this approach, because you’re taking the time to put them first rather than yourself first. They’ll appreciate you standing down and letting them speak, as well as the tailored solution that you can offer them.

In other words, everyone’s a winner.

Should You Fake It To Make It?

It wasn’t the best chat up line.

Or one of my finest moments.

But it got the dance and the girl.

I mean, who can resist, “You may have seen me playing tennis at Wimbledon”?

Kind of true, mostly not.

Some would call it nerve, others bare face cheeked, the girl soon discovered it was a fake but hung on in there for a dance or two. Actually the writing was on the wall because the music we swayed along to was by Milli Vanilli, an Eighties band that famously faked singing on their records using unknown backing singers and taking all the glory themselves.

Guess no harm was done even though I wasn’t being quite honest or accurate in what I was saying.

Thing is it was a nightclub and pretty much everyone else was doing the very same (how do I know if she worked at an undertaker’s or not?) and also I wasn’t misrepresenting myself in the outside world to gain an advantage which is what the modern faker is very adept at doing.

People aren’t self-made anymore, they are self-termed.

This is me…NOT!

Perhaps you use social media like me.

I have a personal page and pages on Twitter and Facebook.

As I’ve been operating for a good few years now I attract friend requests most days. A while ago they seemed to be made up of everyday folks with usual day jobs and various interests and a small range of normal business people and those in my sphere.

Then it changed. Around a year ago normal went out of the window.

Now everyone has a self-styled specialist title or role.

Fair enough, so have I in a way, but I make no boasts or predictions of who I will be. I tell everyone just what I do.

The thing is that what appears to be active like a once dormant volcano is to artificially (and inaccurately) elevate your status with a term that can’t be true or even possible yet.

In the last three days for example I did an experiment and checked out the statements of those seeking to befriend me.

One was a ‘best selling author’, one was a ‘visionary, another a ‘famous energy master’ and then there was the usual ream of ‘Internet blog kings’ and ‘world renowned Internet marketer’ declarations.

Was it true? No!

Why be false?

I chose a small selection of names and did some research.

If they were indeed as they stated, best selling or famous, surely there would be a lot of coverage on the net, be featured on numerous sites and articles, have a large number of references to their work, and I would expect their own site to come up, read testimonials, see peer respect, and even video of them in action or some trail of mentions as proof of their status.

Guess what? Nothing!

Of eight I picked out at random none had any profile to speak of bar their existing social media ones with a hundred or so (or less) followers.

In short, they faked their achievements.

Why do this?

I think you know the answer; it’s a sad part of modern life.

Faking it before making it

Faking is a contemporary con that’s become widespread.

Call yourself something you’re not (yet) because it elevates who you are, meaning you can earn more money or get money in the first place. In the early days many people employed this tactic to gain an (unfair) foot in the door and since it worked for a lucky few everyone jumped on the band wagon.

It’s like the heyday of every restaurant advertising ‘homemade food’ or ‘made from fresh ingredients’ or ‘great atmosphere’, thinking they were the only ones saying it, but they were all copying.

These establishments may have been right as they had plenty of customers who could testify that their food was delicious but the modern human faker generally can’t. They made it up.

They may want your money, or want to sound important, or to create the persona they dream of being and are pretending they are that soul already to get in the skin of their future success, or they could just be full of self-importance or plain fibbing through their teeth.

They’ve not earned it or justified it, they are faking it before making it like a good chancer does.

Should YOU fake it too?

Again you will guess my response to this.

Absolutely not!!!

Have some dignity and self-respect and a large does of integrity.

There’s more to quick money (if it actually ever brings any your way) or being noticed for some lovely label you put on yourself.

There’s earning your ‘guru’ status or ‘ inspirational speaker much in demand’ quote after many years of hard graft and demonstrated experience rather than ten seconds of typing on a computer.

And there’s letting the world decide how good or big or popular you are because when you’re found out it’s your reputation that goes down the pan and with it the ‘friends’ you told you were a leader of tomorrow who will soon disappear today.

If you fake you don’t have enough self-belief and worth to simply be you and share those amazing talents and abilities you have in abundance.

You think you have to make people believe who you are because you don’t believe who you really are underneath.

THAT PERSON is never a fake!

They are talented, and special, and wanted and needed and have a major contribution to this world leaving a legacy by being themselves wherever they go.

You never have to fake it to make it – you make this world by being you and being here.

And that’s the biggest truth no-one can ever change!

How many fakers have you come across online or in person? How do you feel about the fake-it-to-make-it ideology? Is it ever justified or do you think we can all see through the false people among us? Let me hear your thoughts on this subject!

How One Simple Idea Could Change Your Life And Everyone Else’s

One of the best ideas of all time started with a walk.

In 1948 George de Mestral was on a trip in Switzerland when he went out with his dog for an afternoon outdoor hike.

While out he accidentally brushed up against some cocklebur plants and on getting back discovered his woollen trousers (and his dog’s coat) were covered in scores of round, spiky burr seeds.

He noticed how they contained a series of hooks which attached and held themselves to anything they came in contact with.

An idea took root and quitting his job he set about creating Velcro.

An idea that among other things has gone on to be used in clothing straps, flaps on training shoes, floor mats, diapers, briefcases and suitcases, by NASA on space shuttle’s, and to even hold a human heart together during heart surgery.

It was a simply observed idea that has made over $5billion since it was launched and one that revolutionised the clothing and accessory industry.

Ideas that are simple make big differences.

Ones that are right in front of our eyes every day.

Simple works

History has proved that the simpler an idea (and thus more easily adopted and used by more people), the greater the success it tends to be.

In 1970 Spencer Silver was working on developing a new strong adhesive for industrial use but couldn’t quite manufacture the desired strength. He held onto the idea and four years later came his, ‘Eureka’ moment.

Another colleague was singing in the church choir but couldn’t keep his page marker in place in his hymn sheet. He decided to use Silver’s invention to help out and noticed how it enabled him to move the markers without damaging the paper or losing it’s adhesive quality.

The Post It Note was born. A small colourful piece of sticky paper that has become an integral part of work, business and office culture the world over. Children today are as familiar with it as they are Coca Cola or Microsoft.

Simple ideas work even if their intended use becomes altered. The idea is still golden, the fine tuning makes it platinum.

What’s your idea?

The best ideas come from everyday people, not industrialists or development teams. Everyday folk who spot an unmet need or simple function those locked in big offices never get to witness. People like you.

They are at the heart of how the planet works, interacts, and connects but also what’s missing or required to make these easier, save time, save money, or improve quality of life. The true inventors are you and me, our eyes, our instincts, and our own lives and what we need to make them smoother.

What does our head in, or we would love to have to help us out, is most likely what everyone else wants too.

So, when an idea pops into your head (what the business world calls ‘a gap in the market’), it is a brilliant one because there are millions of others who would use or benefit from it.

  • What could you do with? What would uncomplicate your life? Or your friends? Or people like you i.e. other busy mothers or injury prone exercise junkies? What you do is your clue
  • Look for the uba simple. Forget the big invention or the mega product. If you see something so basic that no-one else has, go with it. Most small ideas never develop because they are thought too simple. Simple is what we all want
  • Keep you eyes peeled. Like George de Mestral. Would you have seen an idea like he did or moaned at how your clothes are covered in some ridiculous plant? An open mind is a goldmine
  • Don’t dismiss anything. Keep a journal and when you are out and about as ideas pop into your mind jot them down. On reflection later one or two may seem highly attractive. It only takes one to work
  • They don’t cost the earth. Perception is you need millions to make millions. A simple product or service worth a few dollars/pounds could be what millions of people have long wanted and will happily pay for it. A small amount to start can grow into a large fund in no time. Small ideas can have small budgets but huge implications
  • Why you? You may just see yourself as an ordinary guy/gal and nothing special, so why or how can you create the big idea? Well, why not you? Why pay for something that a big corporation has decided you could use or really need? You are on this planet for a reason and that could be to change lives by simply creating something that changes yours. But everyone else decides it can do the same for theirs. One person can come up with one idea for every body

Ideas are No.1

Ideas are what changes lives. They are No.1 in the hit parade of improving life on Earth in some way, vital or otherwise, saving time, money, hassle, space, peace of mind and energy.

Ideas change the world

They are the preserve of every person in any location of any age or circumstance or background.

Millions of people get ideas all the time and never do anything about them. Everyday wonderful possibilities never come magically to life as someone talks themselves out of a simple idea that could sweep the globe. People who think it wouldn’t matter and that they don’t matter.

You matter! And any idea you have matters. It’s meant to!

And the secret is this – the simpler it is the more powerful it will turn out.

Please, for all our sakes, never walk away from an idea that could change your life and everyone else’s.

If you have an idea or spot one make today the day you ‘Post It’ to the world! Don’t delay, get started. NOW is the time.

Your spark starts right here.

Have you had an idea you never developed? Or would you love to but something is stopping you? Or do you love ideas but not had that jackpot one yet? Let me know and let’s get that ball rolling.

Have You Found The Two Great Treasures Of Blogging?

“A community is like a ship; everyone ought to be prepared to take the helm.” – Henrik Ibsen

Why do we blog?

Why do we push ourselves to churn out posts that we sometimes doubt? Why do we stay up until the early hours of the morning to finish up a guest post? Why do we constantly read more and more blogging material when we could be out there in the real world playing in the sunshine?

It’s because we love to blog, and because we love the two great treasures that blogging provides.

The Treasure Chest

When it came to blogging, I was at first clueless. I didn’t really know what I was doing, what needed to be done, or what would really get me to where I wanted to be.

I’d only checked out a few blogs before I got started myself, and of those, most of them hadn’t been specifically about blogging – they were about football (soccer) or great books, or some other offline passion of mine. Which was great, but it wasn’t going to help me blog.

So instead of finding out more about blogging, and learning from the great experts like Darren Rowse or Brian Clark, I decided to do it myself and go it alone.

This, on reflection, wasn’t a good idea.

Sure, I’d checked out ViperChill and ProBlogger’s, Secrets for Blogging (affiliate link), and followed the advice in there, but that was only one point of information. To take my blog to the next level, I needed to step up my hunt for the treasure chest.

I needed to stop moping around my own blog’s dashboard and actually make an effort to be successful!

So I scooped up my hunting gear, girded my blogging ship for new shores, and like good ol’ Captain Jack Sparrow I set out for the elusive treasure chest that only comes to those who seek it. It won’t come to those who sit around their blogs all day and wish the world would do them a favor!

I hunted through new blogs, new lands, new voices, until I finally reached that treasure chest, cracked it open, and discovered two beautiful treasures inside. At first, I didn’t know what I had in my hands, but then I recognized. I recognized the treasures for what they were.

The two great treasures of blogging. Community. And Conversation.

Community

How to make money with a blogWhen I think of community, I have a tendency to think like a literature professor and split it into it’s two components – ‘commune’ and ‘unity’.

What does this mean?

I think it means ‘unity in communing’, or better yet, ‘unity in communication’. Doesn’t that sound wonderful? Unity in communication.

If you’ve followed me at all recently, you’ll know I’ve been vouching for the value of community. I regularly visit community-driven sites such as The Sales Lion and Conversion XL. These blogs largely discuss what community means and it’s impact on blogging. In a nutshell, I think community’s pretty darn important.

Why?

Because this is where the magic of blogging happens!

This is where you connect with the myriad of human beings out there, and learn and laugh so much.

I love the community that I’ve become a part of, as it’s enabled me to not only meet up with dozens of amazing bloggers, but I’ve also had the pleasure of reading great material, commenting on that great material, connecting with the blogger about that great material (and more), and retaining that connection with that blogger.

To put in simply, you could imagine the community of blogging as one big networking event, where everybody has a name badge with their name and blog title, and they mingle around checking out each others work whilst striking up some amazing connections.

Community is great. And I advise anyone who hasn’t started to cultivate their community to do so, immediately. There’s a whole world out there, so what are you waiting for?

Conversation

A conversation, like community, can be broken down into two distinct components – ‘converse’ and ‘situation/location’. This means ‘a location or situation where people are conversing’.

Community is great on it’s own, but without a decent conversation, how can you have that connection with others?

The danger of reaching out to others is that it becomes a business-like transaction, where you don’t really talk with the other blogger but you do mindlessly comment and re-tweet their work in the hopes that you’ll get some form of payback.

There’s no conversation there, no real connection. And that’s not good. It’s not fun. And it’s definitely not worth your time in the long run.

Sound simple?

And yet, it isn’t quite as simple for some bloggers to understand, who prefer to do their own thing and avoid any conversations with other bloggers.

Why do they do this, why do they avoid the conversation?

I can’t vouch for them, but my best guess is that they just don’t see the value in having an awesome conversation, and they’d prefer to work on their own blogs in the hopes that someone big will notice them.

If you want to gain a successful and thriving network of a blog, then this approach won’t work. Having a great conversation means you reaching out to someone and engaging them in topics of mutual interest.

As you’ll both have blogs, then ‘blogging’ automatically becomes a mutual interest, and you can talk about blogging to your heart’s content. Then, the conversation may change to the topics that your blogs are about, but in other guises – personal development bloggers may talk about self-help books, and social media bloggers may talk about Twitter or StumbleUpon.

The point is, if you don’t make an attempt with a conversation, you won’t have that connection, and you won’t get to know another human being. Because they’re more than just a blog that you see on your screen – they’re also living, breathing, free-thinking human beings. And they’ve got a lot to say.

Have You Found The Treasure Chest?

Every single blogger in the world today has a treasure chest, their own container of riches. Some haven’t found it yet.

Some aren’t even looking for it.

And yet some have it and haven’t paid much attention to the two great treasures. Others still have studied the great treasures, and are putting them to good use. A fifth group have begun to master the great treasures, and are truly reaping the rewards.

How about you?

Blogging is for life, Not Just for Christmas

“When you dance, your purpose is not to get to a certain place on the floor. It’s to enjoy each step along the way.” – Wayne Dyer

There are millions and millions of blogs in the world today, but how many of them are worth it?

How many of these blogs are generating any income for the blogger, or providing the blogger with some form of satisfaction in their life, or even still active?

Unfortunately, the majority of blogs don’t fill these categories. The majority of blogs are left by the wayside, too time-consuming for the once-enthusiastic blogger who dreamed of making thousands from blogging.

Although there are an increasing number of blogs out there who are generating enough income and ‘life satisfaction’ for the blogger to thrive on, the current trend is that blogging isn’t a ‘safe’ option for a career.

In fact, blogging isn’t really touted as the answer to anything these days. It’s not a consistent high-earner, it’s too time-consuming to be a hobby, and it’s too technical and cold for those who prefer to connect with people away from clicking ‘Like’ and ‘Tweet’ buttons.

So why do people blog?

Why People Blog

There are a wide variety of blogs today, from cooking recipes to social media gurus, and from funny-looking cats to psychology. But these blogs generally have one thing in common – their reason for existence. The reason why so many people set up a blog in the first place falls within a very small circle:

  1. They want to connect with people around the world and meet new friends
  2. They want to share what they’ve learned about their chosen topic with others
  3. They want to make a lot of money
  4. They want to help others in ways they wouldn’t be able to otherwise

Look at this list now and ask yourself: which reason best describes me?

To help you out, I’ll use myself as an example.

My Love Affair With Blogging

I first set up my very first blog because I wanted to connect with loads of different people. I also had been a member of a few self-help forums and spiritual forums, and wanted to learn more about this ‘online community’ buzz that was repeatedly drawing me in, especially as I enjoyed the conversations with like-minded people.

So I read a couple of blogs to get me started. After a short period of time I came across an eBook called ‘Cloud Living’ by Glen Allsopp. In this book, Glen explained how to set up a website and a blog, and described why they were worth the time and effort to do so.

I decided that this was something I wanted to do, and opted to try this thing called ‘blogging’ first. I figured a blog would be the perfect place to journal my thoughts, connect with new faces, and have a little fun.

Unfortunately, I didn’t have any fun to begin with. My initial ‘niche’ was actually three niches – writing, learning, and personal development. I thought if I wrote a post on each, people would appreciate the diversity and versatility of my blog and come rushing back to read more. I thought wrong.

After a while, I realised that what I was doing wasn’t going to get me anywhere I wanted to be, so I changed my tactics and slowly began to build Akenyan Blogger into what it is today. But instead of regaling you with ‘that’ story, I want to point out my initial reason for starting a blog – connecting with others around the world.

The Frustrations That We Experience

Over the past few weeks, I have witnessed a recurrent theme – bloggers quitting blogging.

Everybody will have their own individual reasons. But the feeling of frustration seems to be the same. Bloggers want to feel like all of their time and effort is producing some form of result.

If a result is being reached, such as a thriving community or at least a trickle of money, then that’s good and the blogger can feel like their work isn’t in vain. But if nothing is happening for them, and/or their blogs are starting to feel like a chore, then severe frustration can kick in. This can then lead to the dawning realization that blogging just isn’t for them.

It’s a shame to see more and more bloggers reaching this conclusion. There are good bloggers out there, who are also good people, and their lives are suffering because of their blogs. Where once a blog was a nice hobby or an attempt at financial freedom, it has morphed into a time-sucking nightmare.

If Blogging Is To Work, It Must Fit In

So what happens when you reach this realization that blogging is no longer all it’s cracked up to be? Well, first I believe you should take stock of all that is in your life right now. Is it worth spending all those hours on that blog anymore? Do you think blogging is no longer worth it?

After you’ve thought on this, I reckon that leaves you with two choices:

  • Quit blogging, or
  • Decide on what your blog truly means to you and pursue it

You see, if blogging is to work out for you, it must be a part of your life. It must fit in with your life, not around your life. If you have too much going on right now, and you can barely spend an hour with your blog, then I recommend you stop worrying about it so much and focus on what needs to be done with the rest of your life. Step away from the blog and re-think things through.

Those who have turned their blogs into a success are those who have treated it as an important part of their life. They haven’t left it on the side – they’ve embraced it, spent whatever spare time they had on it, and figured out a business model that would eventually lead them to where they are today. It’s worked for them because they put in the work.

Your Decision

By this point, I want you to reach a decision. If you decide that you don’t want, or can’t put in the time on your fledgling blog, then that’s fine. It’s a responsible and respectable decision, and I wish you the best with your journey.

But if you decide that you want to make your blog work and turn it into a success, then come jump on the spaceship, grab a seat next to me, and let’s turn this into something incredible.

How I do Keyword Research for My Niche Websites

Niche research means all the difference between making money and, well, wasting a lot of time. It is not something that you pick off the tips of your fingers. Whenever I am starting a new niche blog, I spend about 8-12 hours doing systematic niche research.

We will be using Chrome. You first need to install an extension called MozBar. You will also need to sign up for a trial of SemRush here www.semrush.com/sem/?ref=15077161.

Great. Now we are ready for work.  So, what do we look for in a niche?

  1. We want a niche that has traffic
  2. A niche that has little competition
  3. And a niche that has products that we can sell

Amazon Bestsellers Categories

The easiest way to tell whether a niche has both traffic and products to sell is to head over to Amazon.com’s bestselling products page. Kindly go here http://www.amazon.com/Best-Sellers/zgbs.

Blogging in kenya money

After you get here, there is no magic formula to tell which niche you should pick. This is where I spend most of my time… browsing through the different categories (Menu on the Left). If I find a product that is in the bestselling categories and it spikes my curiosity, I mark it down for further analysis.

The further analysis involves verifying how many people are searching for information on that niche, and how many bloggers are writing about this niche. Generally, I want the niche to have traffic of about 5000+.

Use SEMRush to Get Overview of Google Search Volume

So, I go to SeMrush, and type a random keyword associated with the product

From the industrial and Scientific category, for instance, I can pick the keyword protective eyewear and go search it in SemRush. This will give me the organic search volumes for the keyword, which in this case is 880 (too low).

But SemRush also gives you related keywords. So, I will look at the suggested related keywords. In this case I can see ‘safety glasses’ is quite popular at 27,100 searches.

I click on it.

Now, I have a keyword with a decent search volume on Google…. but I am certainly not the only one who’s noticed the numbers. I need to see how many other bloggers have decided to build their businesses around the keyword.

Weighing and Analyzing Niche Competition

At this time, I’ll head over to Chrome and search for ‘safety glasses.’

With MozBar installed, I can get both the Page Authority (PA) and the Domain Authority (DA) of the guys who are ranking on the first page of Google. I can also see the of number links that the ranking pages are getting.

make money blogging in Kenya

The higher these metrics are, the harder it will be to compete with them. Any result that has a PA of 30 and above should dissuade me from entering into that niche. From the screen shot above, I can see that the the first result for ‘safety glasses’ has a PA of 68 and 908 total links. The second result has a PA of 48 and 3,504 backlinks.

At 78 and 40, the Domain Authorities (DA) for these websites is quite strong.

Those numbers are quite impressive and it will take a lot of grit and hard work to rank a niche blog using the keyword ‘safety glasses.’

So, from the results of ‘safety glasses’ on Google, I can see the competition is quite stiff. There is no way I will ever be able to dethrone these guys from the first spots on Google results… Although safety glasses are among the bestselling items on Amazon, and the search volume is awesome, it is not a niche that I will just get into. The competition is a Goliath!

But, if this is a niche that I really want to get into, I will go back to SeMrush and find a way to sneak myself into.

I will be trying to find other keywords related to ‘safety glasses’ that are not as competitive as ‘Safety glasses.”

I will actually be spying on my competitors to see which keywords are driving traffic to their website, but they have not optimized to rank for them. But of course, this will be another tutorial.

Rank & Bank: Week Two Niche Site Update

Today marks the end of the second week of my rank and bank blogging challenge. In case you are wondering what the rank and bank challenge is, kindly see more information about it on the first post I made.

I’ll also do a quick recap here as things have changed a little bit since I started the challenge. I also like to keep my goals in sight. So, I might be repeating the goals of the projects in every Ranks & Bank update that I make.

Goals and Timeline of the Project

Can you make money blogging in Kenya? It is a question that a lot of people ask me. But instead of giving a blanket yes or no answer, I like setting the example.

I have been making some of my income from blogging for the past two or three years, albeit in the service industry. But I understand that no everyone can start a blog in the service industry, especially if you are in high school or college.

But everyone can make a niche website that is monetized through affiliate programs and products and make it big. You could also create a niche website targeting a high CPC keyword and monetize it using Google Adsense (though I really wouldn’t recommend this especially if you don’t have a Google Adsense account already.)

So, for this particular project, I am building two brand new websites, and aiming to be making at least $500K from each one of them by the end of one and a half years. That’s about 1M Kenya shillings in total.

The blogs will be primarily monetized via the Amazon Associates program.

Here is what I have managed to do so far:

  1. In week one, I registered domain names for the two niche blogs
  2. I hired two writers to write content for the two websites. I initially hired 3 but one ended up bailing out as she was totally new to the writing industry
  3. One blog has 3 posts as of today. The only one has just one post.
  4. I have not done any SEO for the blogs. Although I did create a Twitter account for one of them.

Google Indexing

Should you or should you not submit your blog to Google Webmaster console?

It is a question that I have seen raised elsewhere by SEOs. So, I did an interesting quick case study. I submitted one of the blogs to the webmaster console, and didn’t submit the other. Guess what happened? The submitted blog was being indexed while the other one was nowhere to be found in Google using the ‘site:’ search parameter.

Rank and Bank Blogging Challenge

Lesson: Don’t believe every bit of information you read from internet marketers. Some of them want you to be an epic flop. Some of them have never started a successful niche blog in their entire IM careers. Always take everything you hear with a pinch of doubt.

Goals for Next Week

I am excited about next week.

  1. Create social media accounts for all the blogs (Facebook, Twitter, Pinterest. I might also consider LinkedIn)
  2. Add 5 posts to each of the blogs (I am doing long posts 2000 words and above)
  3. Start creating backlinks for the projects.
Challenges

Chase Bank went down.

Seriously.

It was my only bank and I liked the fact that I could shuffle money back and forth from the bank account to Mpesa. It made hiring online so much easy.

What am I gonna do about it? Open a bank account with Cooperative bank. It is the first thing I’ll be doing tomorrow morning.

My $10K Challenge

If you are reading this post, you are one of the few persons that will witness my crazy blogging journey.

I have set a crazy challenge for myself.

Starting April 2016, I will be attempting to build a new blog from scratch and looking forward to selling it for more than 10 Million Kenya shillings in one and half years.

As of right now, I have bought a brandable domain name, and I have a vague idea of how I intend to grow the blog.

Content Creation

For the first few weeks, I have set $160 for content creation. With this amount, I intend to get about 20 articles, each one of them about 2000 words.

I expect the first phase of content creation to take about 2 weeks. Most of the content in the first phase will be product reviews for products on Amazon in my niche.

The fact that I am setting a budget for this project goes to show how serious I am about it. I could have chosen to write the articles by myself, but that would be self-defeating.

I know myself.

I am lazy AF.

And paying a writer $8.00 to write a 2000 words blog post is a jackpot. But isn’t that so damn cheap? No. It is not. But I am not getting into that debate right now.

Later on, I expect to create more content about the industry to drive traffic.

Content Promotion

I am expecting some major love from Google on this project. I expect a third of my traffic to come from Google… but I am not stopping there.

Only a fool believe that if he builds it they will come.

So, what’s my strategy?

Social media promotion will play a key role in driving traffic. I will also be doing a few guest posts on related websites. Reddit also have a very dedicated to this niche.

I will also be hunting the internet for niche forums.

Online learning Apps

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Tools of Online learning

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